Mi.Business.Console

for Promomed

Update: 18.06.2025

Last week: 23 week 2025 (02.06.2025 - 08.06.2025)

Last full month: May 2025

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	9 180	2.7%	14.0%	1	21 050 379	3.2%	10.6%	0.8	-4.9%
MoM	40 295	-3.4%	13.1%	0.5	92 162 664	-1.7%	9.9%	0.5	-7.3%
YTD	211 044	27.2%	12.9%	1.8	463 207 525	25.7%	9.6%	0.2	9.5%
MAT	466 566	26.4%	13.1%	3	933 831 409	20.5%	9.4%	0.8	-2.1%
BRAINMAX
WoW	2 153	-16.6%	100.0%	0	7 350 468	-18.2%	100.0%	0	-16.6%
MoM	10 860	-7.3%	100.0%	0	37 510 343	-8.9%	100.0%	0	-7.3%
YTD	57 020	124.4%	100.0%	0	197 284 458	120.3%	100.0%	0	124.4%
MAT	114 279	106.2%	100.0%	0	394 459 240	102.7%	100.0%	0	106.2%
GOLDLINE PLUS
WoW	16 833	6.4%	46.4%	0.8	52 980 794	6.9%	37.8%	1.2	4.6%
MoM	73 279	0.6%	45.7%	0.3	231 834 163	-0.9%	36.9%	-0.5	0.1%
YTD	377 731	-4.8%	45.8%	1.2	1 215 146 621	-3.2%	37.4%	1	-7.2%
MAT	810 180	-5.9%	46.0%	0.5	2 563 071 614	-5.7%	37.7%	-0.6	-7.0%
MIGRENIUM
WoW	8 364	14.1%	0.4%	0	2 961 662	14.6%	0.5%	0	4.3%
MoM	34 787	1.5%	0.4%	0	12 297 924	1.5%	0.5%	0	-2.5%
YTD	187 834	-32.8%	0.4%	-0.2	65 942 094	-21.6%	0.5%	-0.2	5.7%
MAT	476 007	-26.2%	0.4%	-0.1	163 473 742	4.2%	0.5%	0	0.7%
MODELAX-N
WoW	31 652	38.9%	23.9%	6.6	17 145 658	35.0%	17.3%	4.5	0.6%
MoM	107 892	-5.5%	17.9%	-0.8	60 208 046	-1.4%	13.3%	-0.4	-1.0%
YTD	660 285	-6.1%	20.0%	-3.3	349 183 298	17.9%	14.4%	-0.4	9.5%
MAT	1 420 820	2.6%	20.2%	-0.6	712 392 802	35.4%	14.0%	1.6	5.6%
REDUXIN
WoW	11 117	3.4%	30.6%	-0.3	59 936 878	1.5%	42.7%	-0.9	4.6%
MoM	49 047	-2.8%	30.6%	-0.9	269 646 984	-1.1%	42.9%	-0.7	0.1%
YTD	259 875	-11.7%	31.5%	-1.6	1 416 243 435	-11.1%	43.6%	-2.6	-7.2%
MAT	561 044	-8.5%	31.9%	-0.5	2 986 018 961	-4.8%	43.9%	-0.3	-7.0%
REDUXIN FORTE
WoW	3 757	5.7%	10.3%	0.1	16 542 316	1.8%	11.8%	-0.2	4.6%
MoM	16 876	7.1%	10.5%	0.7	78 994 217	10.6%	12.6%	1.2	0.1%
YTD	82 744	7.2%	10.0%	1.4	376 534 446	12.0%	11.6%	1.8	-7.2%
MAT	172 936	2.2%	9.8%	0.9	761 969 926	6.9%	11.2%	1.2	-7.0%
SALVISAR
WoW	9 860	-5.4%	1.3%	-0.1	5 267 879	-1.1%	1.4%	0	1.1%
MoM	50 675	-7.6%	1.5%	-0.2	26 072 693	-6.4%	1.5%	-0.2	4.2%
YTD	295 943	20.4%	1.8%	0.3	146 460 644	50.2%	1.7%	0.4	-3.4%
MAT	621 929	23.4%	1.6%	0.4	289 897 823	57.7%	1.5%	0.5	-6.6%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	211 044	27.2%	12.9%	1.8	463 207 525	25.7%	9.6%	0.2	9.5%
BRAINMAX	57 020	124.4%	100.0%	0	197 284 458	120.3%	100.0%	0	124.4%
GOLDLINE PLUS	377 731	-4.8%	45.8%	1.2	1 215 146 621	-3.2%	37.4%	1	-7.2%
MIGRENIUM	187 834	-32.8%	0.4%	-0.2	65 942 094	-21.6%	0.5%	-0.2	5.7%
MODELAX-N	660 285	-6.1%	20.0%	-3.3	349 183 298	17.9%	14.4%	-0.4	9.5%
REDUXIN CAPS	259 875	-11.7%	31.5%	-1.6	1 416 243 435	-11.1%	43.6%	-2.6	-7.2%
REDUXIN FORTE	82 744	7.2%	10.0%	1.4	376 534 446	12.0%	11.6%	1.8	-7.2%
SALVISAR	295 943	20.4%	1.8%	0.3	146 460 644	50.2%	1.7%	0.4	-3.4%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	466 566	26.4%	13.1%	3	933 831 409	20.5%	9.4%	0.8	-2.1%
BRAINMAX	114 279	106.2%	100.0%	0	394 459 240	102.7%	100.0%	0	106.2%
GOLDLINE PLUS	810 180	-5.9%	46.0%	0.5	2 563 071 614	-5.7%	37.7%	-0.6	-7.0%
MIGRENIUM	476 007	-26.2%	0.4%	-0.1	163 473 742	4.2%	0.5%	0	0.7%
MODELAX-N	1 420 820	2.6%	20.2%	-0.6	712 392 802	35.4%	14.0%	1.6	5.6%
REDUXIN CAPS	561 044	-8.5%	31.9%	-0.5	2 986 018 961	-4.8%	43.9%	-0.3	-7.0%
REDUXIN FORTE	172 936	2.2%	9.8%	0.9	761 969 926	6.9%	11.2%	1.2	-7.0%
SALVISAR	621 929	23.4%	1.6%	0.4	289 897 823	57.7%	1.5%	0.5	-6.6%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	9 180	2.7%	14.0%	1	21 050 379	3.2%	10.6%	0.8	-4.9%
BRAINMAX	2 153	-16.6%	100.0%	0	7 350 468	-18.2%	100.0%	0	-16.6%
GOLDLINE PLUS	16 833	6.4%	46.4%	0.8	52 980 794	6.9%	37.8%	1.2	4.6%
MIGRENIUM	8 364	14.1%	0.4%	0	2 961 662	14.6%	0.5%	0	4.3%
MODELAX-N	31 652	38.9%	23.9%	6.6	17 145 658	35.0%	17.3%	4.5	0.6%
REDUXIN CAPS	11 117	3.4%	30.6%	-0.3	59 936 878	1.5%	42.7%	-0.9	4.6%
REDUXIN FORTE	3 757	5.7%	10.3%	0.1	16 542 316	1.8%	11.8%	-0.2	4.6%
SALVISAR	9 860	-5.4%	1.3%	-0.1	5 267 879	-1.1%	1.4%	0	1.1%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	40 295	-3.4%	13.1%	0.5	92 162 664	-1.7%	9.9%	0.5	-7.3%
BRAINMAX	10 860	-7.3%	100.0%	0	37 510 343	-8.9%	100.0%	0	-7.3%
GOLDLINE PLUS	73 279	0.6%	45.7%	0.3	231 834 163	-0.9%	36.9%	-0.5	0.1%
MIGRENIUM	34 787	1.5%	0.4%	0	12 297 924	1.5%	0.5%	0	-2.5%
MODELAX-N	107 892	-5.5%	17.9%	-0.8	60 208 046	-1.4%	13.3%	-0.4	-1.0%
REDUXIN CAPS	49 047	-2.8%	30.6%	-0.9	269 646 984	-1.1%	42.9%	-0.7	0.1%
REDUXIN FORTE	16 876	7.1%	10.5%	0.7	78 994 217	10.6%	12.6%	1.2	0.1%
SALVISAR	50 675	-7.6%	1.5%	-0.2	26 072 693	-6.4%	1.5%	-0.2	4.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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