for Promomed

Update: 18.06.2025

Last week: 23 week 2025 (02.06.2025 - 08.06.2025)

Last full month: May 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 180 2.7% 14.0% 1 21 050 379 3.2% 10.6% 0.8 -4.9%
MoM 40 295 -3.4% 13.1% 0.5 92 162 664 -1.7% 9.9% 0.5 -7.3%
YTD 211 044 27.2% 12.9% 1.8 463 207 525 25.7% 9.6% 0.2 9.5%
MAT 466 566 26.4% 13.1% 3 933 831 409 20.5% 9.4% 0.8 -2.1%
BRAINMAX
WoW 2 153 -16.6% 100.0% 0 7 350 468 -18.2% 100.0% 0 -16.6%
MoM 10 860 -7.3% 100.0% 0 37 510 343 -8.9% 100.0% 0 -7.3%
YTD 57 020 124.4% 100.0% 0 197 284 458 120.3% 100.0% 0 124.4%
MAT 114 279 106.2% 100.0% 0 394 459 240 102.7% 100.0% 0 106.2%
GOLDLINE PLUS
WoW 16 833 6.4% 46.4% 0.8 52 980 794 6.9% 37.8% 1.2 4.6%
MoM 73 279 0.6% 45.7% 0.3 231 834 163 -0.9% 36.9% -0.5 0.1%
YTD 377 731 -4.8% 45.8% 1.2 1 215 146 621 -3.2% 37.4% 1 -7.2%
MAT 810 180 -5.9% 46.0% 0.5 2 563 071 614 -5.7% 37.7% -0.6 -7.0%
MIGRENIUM
WoW 8 364 14.1% 0.4% 0 2 961 662 14.6% 0.5% 0 4.3%
MoM 34 787 1.5% 0.4% 0 12 297 924 1.5% 0.5% 0 -2.5%
YTD 187 834 -32.8% 0.4% -0.2 65 942 094 -21.6% 0.5% -0.2 5.7%
MAT 476 007 -26.2% 0.4% -0.1 163 473 742 4.2% 0.5% 0 0.7%
MODELAX-N
WoW 31 652 38.9% 23.9% 6.6 17 145 658 35.0% 17.3% 4.5 0.6%
MoM 107 892 -5.5% 17.9% -0.8 60 208 046 -1.4% 13.3% -0.4 -1.0%
YTD 660 285 -6.1% 20.0% -3.3 349 183 298 17.9% 14.4% -0.4 9.5%
MAT 1 420 820 2.6% 20.2% -0.6 712 392 802 35.4% 14.0% 1.6 5.6%
REDUXIN
WoW 11 117 3.4% 30.6% -0.3 59 936 878 1.5% 42.7% -0.9 4.6%
MoM 49 047 -2.8% 30.6% -0.9 269 646 984 -1.1% 42.9% -0.7 0.1%
YTD 259 875 -11.7% 31.5% -1.6 1 416 243 435 -11.1% 43.6% -2.6 -7.2%
MAT 561 044 -8.5% 31.9% -0.5 2 986 018 961 -4.8% 43.9% -0.3 -7.0%
REDUXIN FORTE
WoW 3 757 5.7% 10.3% 0.1 16 542 316 1.8% 11.8% -0.2 4.6%
MoM 16 876 7.1% 10.5% 0.7 78 994 217 10.6% 12.6% 1.2 0.1%
YTD 82 744 7.2% 10.0% 1.4 376 534 446 12.0% 11.6% 1.8 -7.2%
MAT 172 936 2.2% 9.8% 0.9 761 969 926 6.9% 11.2% 1.2 -7.0%
SALVISAR
WoW 9 860 -5.4% 1.3% -0.1 5 267 879 -1.1% 1.4% 0 1.1%
MoM 50 675 -7.6% 1.5% -0.2 26 072 693 -6.4% 1.5% -0.2 4.2%
YTD 295 943 20.4% 1.8% 0.3 146 460 644 50.2% 1.7% 0.4 -3.4%
MAT 621 929 23.4% 1.6% 0.4 289 897 823 57.7% 1.5% 0.5 -6.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 211 044 27.2% 12.9% 1.8 463 207 525 25.7% 9.6% 0.2 9.5%
BRAINMAX 57 020 124.4% 100.0% 0 197 284 458 120.3% 100.0% 0 124.4%
GOLDLINE PLUS 377 731 -4.8% 45.8% 1.2 1 215 146 621 -3.2% 37.4% 1 -7.2%
MIGRENIUM 187 834 -32.8% 0.4% -0.2 65 942 094 -21.6% 0.5% -0.2 5.7%
MODELAX-N 660 285 -6.1% 20.0% -3.3 349 183 298 17.9% 14.4% -0.4 9.5%
REDUXIN CAPS 259 875 -11.7% 31.5% -1.6 1 416 243 435 -11.1% 43.6% -2.6 -7.2%
REDUXIN FORTE 82 744 7.2% 10.0% 1.4 376 534 446 12.0% 11.6% 1.8 -7.2%
SALVISAR 295 943 20.4% 1.8% 0.3 146 460 644 50.2% 1.7% 0.4 -3.4%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 466 566 26.4% 13.1% 3 933 831 409 20.5% 9.4% 0.8 -2.1%
BRAINMAX 114 279 106.2% 100.0% 0 394 459 240 102.7% 100.0% 0 106.2%
GOLDLINE PLUS 810 180 -5.9% 46.0% 0.5 2 563 071 614 -5.7% 37.7% -0.6 -7.0%
MIGRENIUM 476 007 -26.2% 0.4% -0.1 163 473 742 4.2% 0.5% 0 0.7%
MODELAX-N 1 420 820 2.6% 20.2% -0.6 712 392 802 35.4% 14.0% 1.6 5.6%
REDUXIN CAPS 561 044 -8.5% 31.9% -0.5 2 986 018 961 -4.8% 43.9% -0.3 -7.0%
REDUXIN FORTE 172 936 2.2% 9.8% 0.9 761 969 926 6.9% 11.2% 1.2 -7.0%
SALVISAR 621 929 23.4% 1.6% 0.4 289 897 823 57.7% 1.5% 0.5 -6.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 180 2.7% 14.0% 1 21 050 379 3.2% 10.6% 0.8 -4.9%
BRAINMAX 2 153 -16.6% 100.0% 0 7 350 468 -18.2% 100.0% 0 -16.6%
GOLDLINE PLUS 16 833 6.4% 46.4% 0.8 52 980 794 6.9% 37.8% 1.2 4.6%
MIGRENIUM 8 364 14.1% 0.4% 0 2 961 662 14.6% 0.5% 0 4.3%
MODELAX-N 31 652 38.9% 23.9% 6.6 17 145 658 35.0% 17.3% 4.5 0.6%
REDUXIN CAPS 11 117 3.4% 30.6% -0.3 59 936 878 1.5% 42.7% -0.9 4.6%
REDUXIN FORTE 3 757 5.7% 10.3% 0.1 16 542 316 1.8% 11.8% -0.2 4.6%
SALVISAR 9 860 -5.4% 1.3% -0.1 5 267 879 -1.1% 1.4% 0 1.1%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 40 295 -3.4% 13.1% 0.5 92 162 664 -1.7% 9.9% 0.5 -7.3%
BRAINMAX 10 860 -7.3% 100.0% 0 37 510 343 -8.9% 100.0% 0 -7.3%
GOLDLINE PLUS 73 279 0.6% 45.7% 0.3 231 834 163 -0.9% 36.9% -0.5 0.1%
MIGRENIUM 34 787 1.5% 0.4% 0 12 297 924 1.5% 0.5% 0 -2.5%
MODELAX-N 107 892 -5.5% 17.9% -0.8 60 208 046 -1.4% 13.3% -0.4 -1.0%
REDUXIN CAPS 49 047 -2.8% 30.6% -0.9 269 646 984 -1.1% 42.9% -0.7 0.1%
REDUXIN FORTE 16 876 7.1% 10.5% 0.7 78 994 217 10.6% 12.6% 1.2 0.1%
SALVISAR 50 675 -7.6% 1.5% -0.2 26 072 693 -6.4% 1.5% -0.2 4.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs